Growing an Audience via Social Media Engagement

As an influencer, how much engagement you have is an important part of your social media presence. However, growing an audience and your engagement is not only about sharing posts. There are other aspects that can be explored. 

1. Keep your brand consistency in every post

Post as much content as you can on your page. Share valuable content that will either help your audience to learn more about you and your page or will encourage them to follow and engage. 

2. Make your content attractive

Visuals attract more attention than plain text. So, include videos, and relevant images in your post. Keep the entertainment on! Shares memes, jokes, or humorous content to grab more attention. People do not have much time to read long posts. So, keep them short, crisp, and attractive. Use relevant hashtags to your posts to come on top of the social media search results.

3. Collaborate with other influencers

As a social media influencer, you are not an island. You belong to a community. Get in touch with other influencers. Tag them in relevant content or connect with them and collaborate with videos and trends. This will make you open you up to a different following and could also gain more followers. 

4. Communicate with your audience

One key to unlocking a larger following and engagement is communicating with your audience. Regularly communicate with your audience. Never ever forget to reply to your audience’s comments. It makes them feel valuable. 

6. Do something interactive

This one is an extension of my previous point. Apart from communicating with them, do something more exciting. Ask them questions, share stories, play some games, host polls,etc. This will keep your followers hooked up to your page/profile, hence increasing social media engagement.

<a href="">Image by</a> on Freepik
Image by on Freepik

7. Go live!

The main reason for the popularity of live videos is that your followers gets connected to you in real-time. It assures authenticity and ignites their interest to be engaged. Make your live videos entertaining and your followers are sure to stay on. 

Okay, so now that you are all caught up on all the ways you can grow your following, get out there, grow your following and increase your engagement.

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  1. October 2020